Peter Wennström
Peter Wennström
Founder & Lead Consultant
The Healthy Marketing Team

Peter is regarded as one of the world’s leading experts in food and health marketing and has been working as a consultant for clients in FMCG, functional foods and beverages, ingredients, dietary supplements, and OTC on all continents and across every food and supplement category, you can imagine. Peter is the founder and lead consultant at HMT with over 25 years of experience in international brand management and consultancy in nutrition, health, and wellness and is also the creator of the FourFactors® - the globally leading system for consumer centric innovation in nutrition, health, and wellness.

Peter will present "Key success factors for promotion of active nutrition for sports and fitness" and will be part of the panel discussion on Day 2 - session 3.