Brand Marketing Director at Tonic Health, where she has led brand marketing since 2023. A health and wellness marketing expert with over a decade’s experience, she has worked across fashion, beauty and wellness brands including Heights, Treatwell, The Nue Co., Hugo Boss and MATCHESFASHION. Sinead specialises in brand building, communications and challenger marketing, bringing hands-on insight into how wellness brands stand out, earn consumer trust and turn credible stories into lasting loyalty in a crowded, fast-moving and increasingly scrutinised category.