The Programme

Cutting-edge insights and expert-led sessions brought to you by NutraIngredients.com – your trusted source for the latest in active nutrition.

• State of the Market:

  In 2026, growth in the sports and active nutrition category is being driven by science backed formulations, tech and AI, target audience expansions, innovative formats, biohacking solutions, and increasing regulatory and dosing scrutiny. In this pillar of presentations and discussions, we will provide a comprehensive overview of where the industry stands today, key challenges for industry players, and where the most promising opportunities lie next.

  

• Fuelling Performance:

  With performance focused nutrition now reaching wider demographics, brands are innovating beyond traditional macronutrient strategies. This session examines the latest science and commercial potential behind key performance driving ingredients, such as; advanced protein formulations, clinically supported creatine, collagen for joint and connective tissue health, and emerging ergogenic compounds from functional mushrooms. Discussions will highlight formulation challenges, bioavailability, regulatory considerations, and consumer education.

  

• Reconsidering Recovery:

  Recovery has become as critical as training itself, and consumers increasingly seek targeted solutions to support rest, regeneration, and hydration. This session will delve into evidence based approaches to post exercise recovery, covering the rise of sleep support ingredients, the expanding role of botanicals in inflammation management and stress reduction, and the science behind optimal rehydration strategies.

  

• Weight Management:

  Attitudes toward body composition and weight management have undergone a significant shift, with modern goals incorporating metabolic health, muscle preservation, appetite regulation, and sustainable behaviour change. This session will explore new ingredient research, the influence of GLP 1 related consumer expectations, and ethical considerations around claims and messaging.

  

• Biohacking and New Tech:

  Technological advancements—from biomarker testing and wearables to AI driven nutrition platforms—are transforming how consumers track, understand, and optimise their performance. This pillar will focus on how brands can leverage new tools to deliver tailored recommendations, validate claims, and create deeper engagement with athletes at every level.

  

• Marketing in a Digital World:

  Digital first strategies are now essential for brand visibility and consumer trust. This session explores the changing landscape of sports nutrition marketing, including influencer credibility, community driven content, social commerce, and the rise of new platforms shaping consumer discovery. We’ll examine best practice approaches for communicating science responsibly, navigating tightening regulations, and engaging younger audiences who expect transparency, authenticity, and education.